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The 5 W’s of Using Infographics: What, Why, Who, When, and Where?
What are infographics? According to Wikipedia, infographics are defined as “graphic visual representations of information, data or knowledge intended to present complex information quickly and...
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Why Power Point is killing your presentation
I spoke to a client who gives presentations on a regular basis to engineers who are usually in their late 20’s to early 30’s. One of his challenges on how to do this comes from the fact that when...
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Benefits Of Retargeting For Marketing And HR
Recently I was lucky enough to spend 2 weeks in Hawaii. I had never been there before so I spent a lot of time before hand preparing. I visited sites on the different islands, hotels and activities....
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Memories of a Mad Man – Part 2 . . .
Among the fondest memories I have of life in the ad biz are my early years. I got into the business in the summer of 1968, when I was twenty, and knew nothing, other than the fact that all I wanted to...
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Finding Inspiration…
How 4 College Students Reminded Me Why I Do What I Do Working in a creative field we talk about “inspiration” all the time. We pride ourselves on thinking outside the box and brainstorming innovative...
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To hashtag or not to hashtag? That is the question.
Hashtags. They’re everywhere. The symbol formerly known as “the pound sign” on a telephone or “the number sign” like on a #2 pencil, is now seen most often on social media. In fact, the word hashtag...
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Millennials, Social Media and Retention
Say the word “millennial” to HR and you might hear a sigh of exasperation. It seems to be a common lament of how to deal with this segment of the workforce. One of the adjustments companies need to...
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Is LinkedIn Going “Business Casual”?
From time to time, I see blogs entreating me to Keep LinkedIn Professional. The authors seem concerned that LinkedIn is becoming too much like Facebook and Twitter—that it’s deteriorating into a place...
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Your Employment Brand Matters
In the war for top talent, are you short-changing your strategic effectiveness because you are overlooking the “Employment Brand” inside your organization? Your employment brand is the very first...
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Starbucks Red Cup Controversy
Christmas is supposed to be a time of peace and love. This year the holidays are adding some controversy for those who want to enjoy the season with a hot cup of coffee. Every year Starbucks offers a...
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Emogis are the new hieroglyphics
Every generation adopts its own style of dressing, music and habits which usually confuse anyone who is not a part of this group. Language and slang terms were another way to communicate in a way that...
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7 Essential Questions Before Choosing A Social Media Agency
As Social Media continues to become a larger part of digital marketing, companies are discovering its power to engage with customers. But it can be difficult to manage your own social media pages, and...
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FaceTime vs. Face-to-face time
Put down the phone!” — a phrase commonly heard at dinner tables and general gatherings everywhere. Many lament that the current generation, so engrossed in their phones, is losing valuable face-to-face...
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New Year’s Resolutions!
It’s that time of year again. That time when we scratch our heads, wonder where the year went, and resolve to make changes in the New Year. As I look back on 2015, I see that the more things change,...
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New Evidence in Favor of Employer Branding
There was a time not that many years ago that employer branding was one of the new horizons in talent acquisition. Those who became experts in this relatively unexplored subject were definitely on the...
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Where have all the good Super Bowl commercials gone?
The average cost for a 30 second commercial during the Super Bowl is about $4.5-5 million. Yet as the price continues to rise for the spots, why are the actual good Super Bowl commercials going...
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What’s your reaction to Facebook “Reactions”?
It’s going to be interesting to see people’s reactions to Facebook “Reactions”. The ‘Like’ button on Facebook is a helpful option when viewing posts made by family, friends and even friends of...
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What we can learn from Donald Trump
Along with most of the country, ad agencies have been watching the ascent of Donald Trump with a mixture of shock and awe. To help make sense of something unlike anything we have ever experienced we...
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More Interesting Memories of a Mad Man – Part 5
When I started my career as a Mad Man in the ad biz a million years ago (1968), there were no computers, no Internet, no online stock photo sites. We didn’t have cell phones, or fax machines, or email....
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Should Companies Ever Hide Facebook Comments?
Transparency is one of the hallmarks of Facebook and social media in general. This is why some social media experts advise companies to NEVER hide or delete negative Facebook comments. As a social...
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