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Every Candle Tells A Story of Pancreatic Cancer
In the years since I lost my father, I have met other survivors and family members like me who have been affected by Pancreatic Cancer. We have become our own family, and we each play a role in shining...
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5 Signs It’s Time to Start Using Google AdWords
Every time we’re faced with a question, our first instinct is to “Google it”. I am guilty of this – I’ll be watching a movie and try to remember the name of so and so actor. Google. I’ll be making...
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Customer Loyalty and Keeping in Touch
Being in the advertising business for a very long time, customer loyalty has always been very important to me. In fact, I’ve worked with a few clients for over 20+ years … that’s a long time in...
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Effective Communication Skills Are Essential
“There are only two types of speakers in the world: the nervous and liars.” – Mark Twain Effective communication skills are important regardless of your profession. Whether negotiating a purchase,...
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Is this the Beginning of the End for Twitter?
Last Thursday, Bloomberg reported that Snapchat now has 150 million daily users of their app, which means that it has more daily users than Twitter (based on the percent of monthly users who are active...
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“Want to know what comes between me and my Calvins?”…
…. everything BUT the brand. One of the most risqué advertising campaigns for its time featured the 15-year old Brooke Shields. That campaign was revolutionary and firmly solidified Calvin Klein as an...
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Facebook Admins “Like” Client Comments
The first Facebook Page I ever managed was for a friend who told me, “I don’t know social media. I don’t know Facebook. It makes my head hurt. Just handle it.” Believe it or not, a client taking a...
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How Social Media has changed the Olympics
The ancient Olympic Games were first held over 3,000 years ago, and were revitalized in 1896 with the first modern Olympics in Greece. Today, in the new age of Olympics, social media has changed the...
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SCG Is Good For Business
Whether you make sauce that’s sold to retailers across the country, or every kind of rope that’s used around the world, or you’re engaged in the various aspects of private air charter – or anything...
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7 Ways to Make Promo Items Pay!
Whether you call them giveaways, promo items, logo merchandise, swag or chachki, promotional products are big business. Promotional products sales consistently top $20 billion annually, according to...
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The Handbook Recruiters Should Not Be Without
Way back in 1948 The Bureau of Labor Statistics started an annual publication called the Occupational Outlook Handbook. For nearly 70 years it has been the go-to source for job seekers to get a sense...
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Election Day means a new President Elect…and no more political ads!
After possibly the most talked about, most polarizing, most ridiculous Presidential Election in U.S. history, we will finally know Tuesday night who our next President will be. And I, for one, cannot...
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It’s Almost 2017, Are You Missing the Mobile Advertising Train?
Late in 2015 and early 2016, there were many articles stating that 2016 would be the year for mobile advertising. Many of these articles seemed so optimistic. People may have naturally had doubts about...
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It’s Finally Here! Snapchat Groups!!
Yeah!! Snapchat has recently introduced a new feature called “Groups,” in which users can chat with several friends at a time. Gone are the days when users had to highlight several different friends...
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The Future of Advertising and Public Relations: Don’t Dance Alone
Embracing the PESO model and creating meaningful links between people, channels, and messages for the future of Advertising and Public Relations. SURVIVE THE BLIZZARD The media landscape can be...
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ARE YOU READY FOR GENERATION Z? What Brands need to know.
What Brands Need to Know about GenZ (those born from mid-1990s to 2010) If you wear a marketing, advertising, branding, public relations or social media hat, are you ready for Generation Z (GenZ)? GenZ...
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The Evolving Relationship of Advertising & Entertainment Content
This post was written by Kaitlin Crocilla, one of SCG’s intern “Amplify Team” members for the Spring ’17 semester. Crocilla is a Global Communications major at Ramapo College. Advertising was once...
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The Future of Advertising and Public Relations: Don’t Dance Alone
Embracing the PESO model and creating meaningful links between people, channels, and messages for the future of Advertising and Public Relations. SURVIVE THE BLIZZARD The media landscape can be...
View ArticleClik here to view.
ARE YOU READY FOR GENERATION Z? What Brands need to know.
What Brands Need to Know about GenZ (those born from mid-1990s to 2010) If you wear a marketing, advertising, branding, public relations or social media hat, are you ready for Generation Z (GenZ)? GenZ...
View ArticleClik here to view.
The Evolving Relationship of Advertising & Entertainment Content
This post was written by Kaitlin Crocilla, one of SCG’s intern “Amplify Team” members for the Spring ’17 semester. Crocilla is a Global Communications major at Ramapo College. Advertising was once...
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