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“Help, I’m drowning in employment statistics.”
Trying to read the employment landscape and its impact on your recruiting efforts is difficult at best. Sure, there is plenty of information available. However, in this world of powerful computers and...
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Branding from the Inside Out – Essential Tips for Employers
Creating a great employer brand can be a wonderful thing – but it will only work if you have the full buy in from your employees. Here are some essential tips for employers. Your employees ARE your...
View ArticleNew Study: Moms are mobile, digital, but still influenced by traditional media
Moms hold purchasing power on food, healthcare, education and more PARSIPPANY, NJ (August 3, 2017) – Today’s moms are digital, mobile and drive some of the most important buying decisions, according...
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Is it time to quit Facebook? Both users and brands are wondering.
Privacy has always been a concern for users on social media and across the internet, but these issues have come into the spotlight amidst recent reports of the Cambridge Analytica data scandal. And...
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In 2018, recruiters need to act like marketers. Oh, really?
At the beginning of each year the recruitment pundits make their predictions as to the trends that will take place in the coming year. They are hoping to give recruiters a head-start in preparing and...
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Recruit with Virtual Career Fairs
In days gone by, job fairs, while an effective source of recruiting, were expensive, time consuming, labor intensive and took multiple HR representatives out of the office and away from their...
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Check Out These Cool Networking Tools
Shapr Interface Many traditional business practices over the past few decades have evolved into having some sort of digital or mobile alternative. Technology is continuously creating new ways to do...
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ARE YOU READY FOR GENERATION Z? What Brands need to know.
What Brands Need to Know about GenZ (those born from mid-1990s to 2010) If you wear a marketing, advertising, branding, public relations or social media hat, are you ready for Generation Z (GenZ)? GenZ...
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The Evolving Relationship of Advertising & Entertainment Content
This post was written by Kaitlin Crocilla, one of SCG’s intern “Amplify Team” members for the Spring ’17 semester. Crocilla is a Global Communications major at Ramapo College. Advertising was once...
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“Help, I’m drowning in employment statistics.”
Trying to read the employment landscape and its impact on your recruiting efforts is difficult at best. Sure, there is plenty of information available. However, in this world of powerful computers and...
View ArticleClik here to view.
Branding from the Inside Out – Essential Tips for Employers
Creating a great employer brand can be a wonderful thing – but it will only work if you have the full buy in from your employees. Here are some essential tips for employers. Your employees ARE your...
View ArticleNew Study: Moms are mobile, digital, but still influenced by traditional media
Moms hold purchasing power on food, healthcare, education and more PARSIPPANY, NJ (August 3, 2017) – Today’s moms are digital, mobile and drive some of the most important buying decisions, according...
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A Search Engine That Doesn’t Track You?
I’ve stumbled upon this site before, but only recently did I decide to investigate it further. The search engine is called DuckDuckGo and was established 10 years ago, believe it or not. The site was...
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SCG Trendwatch: MarCom Industry News – May 2019
Welcome to your monthly round-up for the marketing and communications world. Each month, we share the latest news, strategies, tools, and marketing trends affecting the landscape. Check in each month...
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SCG Trendwatch: MarCom Industry News – September 2019
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates...
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SCG Trendwatch: MarCom Industry News – January 2020
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates...
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SCG Trendwatch: MarCom Industry News – February 2020
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates...
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A Blueprint for Mitigating Dis-information
Click for pdf version. From the early days of the coronavirus pandemic, public health officials at all levels were quick to identify mis- and dis-information as legitimate threats to public health....
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College and Universities Scramble To Minimize Financial Losses
College enrollments have been steady. Then, came the virus. Our nation’s colleges and universities are suffering deep financial wounds as the COVID-19 pandemic enters its sixth month. The...
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“Normal” Continues To Elude Higher Education
Just when it looked like more and more colleges were finding ways to provide a face-to-face learning experience during the continuing pandemic, West Chester University (right in my backyard) announced...
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