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SCG Trendwatch: MarCom Industry News – January 2021
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates...
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SCG Trendwatch: Recruitment Industry News – January 2021
Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest...
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SCG Trendwatch: MarCom Industry News- March 2021
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates...
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SCG Trendwatch: MarCom Industry News- April 2021
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates...
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SCG Trendwatch: MarCom Industry News & Insights – June 2021
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates from...
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SCG Trendwatch: Recruitment Industry News & Insights – June 2021
Welcome to your monthly round-up for busy HR professionals. Each month, we share the latest news, strategies, tools and trends affecting the recruitment landscape. Check in each month for the latest...
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What do your stakeholders value … and can it predict their behavior?
Image courtesy of the European Commission, Joint Research Centre Given the rise in polarization and misinformation across society, a refined understanding of values is more meaningful than ever...
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THE RAMS WON THE SUPER BOWL. WHO WON THE ADVERTISING BOWL?
Well, another Super Bowl has come and gone, and while I might offer my opinion on the game itself, I’m more qualified to comment on the commercials that support the broadcast. Some quick background:...
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U.S. News and World Report – Top 100 High Schools In New Jersey 2022
And The Winner Is… U.S News and World Report recently released the 2022 edition of their annual top 100 high school rankings for the country. As with previous years, New Jersey scored well, being home...
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SCG Trendwatch: MarCom Industry News – June 2022
Welcome to your monthly round-up for busy MarCom professionals. Each month, we share the latest news, strategies, tools and trends affecting the industry landscape. Check-in for the latest updates...
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Recruitment Marketing and Cats
Monday, August 8th is International Cat Day! I was never a cat person. We always had dogs. Then a mama cat gifted me with kittens, twice, and my journey to crazy cat lady began. Don’t worry. We found...
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International Podcast Day
A lot has changed, and quickly, in terms of the media that we create and consume. We went from radio and TV, CDs, vinyl records and so on, to being able to stream every medium possible in the palm of...
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Advertising Week 2022: What the Future Has in Store for Marketing
Advertising Week NYC 2022 wrapped up recently on October 20th, concluding four days of networking, speaking lectures, discussions, and other marketing-related events. Advertising Week is a major...
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What if you decide to abandon Twitter?
Tada Images – stock.adobe.com One of the best-known of all social media platforms, Twitter, is in the process of dramatically altering itself. Some changes that have already been implemented – or are...
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Promotional Products Work From Home
Promotional products and apparel are an excellent way for companies to build engagement with customers and employees. Strategies have shifted slightly with so many employees working remotely or in a...
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Intern Insights: Are Your Photos Worth A Thousand Words?
In the digital world, visuals are essential to grab attention, convey messages, and make a lasting impression. In this blog post, I will walk you through the basic elements and techniques to take the...
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SCG Trendwatch: MarCom Industry News – December 2023
Welcome to your monthly round-up for busy MarCom professionals. This month, we are sharing the latest news, strategies, tools, and trends affecting the industry landscape. Check in for the latest...
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Valentine’s Day: What’s with all the hype?
Each year, just prior to February 14, sweethearts the world over strip every retail location of chocolates, roses, and those greeting cards with the lacey frills. It’s Valentine’s Day – but really,...
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The KC Chiefs are the champions of football. Who are the advertising champs?
Can you imagine the pressure the players and coaches were under knowing more than 113 million people were watching their every move for three hours during the Super Bowl? Now imagine the pressure the...
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March Madness or Advertisement Heaven?
March is here! To some, that might indicate Saint Patrick’s Day is near or even Palm Sunday. Yet there is a specific group of people that only care about March for one reason. March Madness. As a fan...
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